A Writer Adopts a Different Style Depending On Their Purpose
Activity
Consider the following 4 excerpts from articles about DAN CARTER and assess what the author's intention is: a) inform b) entertain c) persuade or d) describe
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Men, moisturiser and the Dan Carter EffectFace scrub, moisturiser, eye cream, conditioner: for many guys, the ever-expanding men's section of the cosmetics aisle is a bewildering world.
Well, gentlemen, I have a handy hint for you, endorsed by actual research. Next time you're tempted by a toner, but scared it's too girly, ask yourself, "What would Dan do?" Katie Douglas and Dr Lisa McNeill, of the University of Otago marketing department talked to a bunch of guys about grooming. They found men most often used All Blacks, particularly Carter, to justify their purchasing decisions. If an All Black does it, it's automatically "masculine and acceptable", the guys said. (How do they know a particular All Black tones and moisturises? Well, McNeill tells me, often guys' wives and girlfriends will talk their man into a purchase by saying, 'Of course [favourite AB] uses it, you can tell by how smooth his skin is'.) McNeill told me Richie McCaw's name cropped up a lot and there was much conversation about bearded and eyeliner-ed ABs. Even Colin Meads and Grizz Wylie were mentioned, as examples of older generations' attitudes to grooming. But one All Black took the cosmetics cake. Dan, stand up and take a baby-faced bow. One guy summed up Dan's influence thusly: "You still come back to saying, 'Well, Dan Carter looks like that, and he's rugged, because he plays rugby, so it's OK for other people to do that'." Rugged? Dan? Riiight... (click the STUFF.CO.NZ link to the left for the full article) |
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Dan CarterDaniel William "Dan" Carter (born 5 March 1982) is a New Zealand rugby union player. Carter plays for the Christchurch based Super Rugby side the Crusaders, and for New Zealand's national team the All Blacks. He is the highest points scorer in Test match rugby, and is arguably the sport's greatest ever first-five eighth (fly-half). He was named the International Rugby Board player of the year in 2005 and 2012, and has won four Super Rugby titles with the Crusaders, and six Tri-Nations and Rugby Championships with the All Blacks. Carter was also a member of the 2011 Rugby World Cup winning All Blacks side.
(click the WIKIPEDIA link to the left for the full story) |
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We've Got Dan Carter on Our TeamWe are super happy to announce that Dan Carter has joined the Healtheries team! We can’t think of anyone better than Dan Carter, our very own home-grown Kiwi legend to represent Healtheries.
Dan’s a true Kiwi boy who’s grown up with Healtheries products in his pantry. Now as a professional sports person, he is happy to be backing a Kiwi company that has been helping keep New Zealander’s healthy for over 100 years! Here’re a few words from Dan himself! “I’ve got a busy lifestyle – travelling, training, playing rugby and now as a family man - so I’d been using Healtheries products long before I was approached to be a brand ambassador for them” says Dan. “I believe that no matter how full-on your life isyou need to be doing all you can to get the most out of life, and Healtheries multivitamins and supplements help me do that. It’s about knowing I’m doing everything I can to be healthy and look after my body.” (For the full article see the HEALTHERIES website using the link to the left) |
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Dan Carter's Flawed Frame Behind InjuriesDUBLIN: Dan Carter's bio-mechanical frailties explain why he has turned into world rugby's most injured man says All Blacks coach Steve Hansen. The world class fly-half, who is embarking on a sixth-month break from rugby, completed a stuttering 2013 season in appropriate style when he limped off early in his 100th Test. The Achilles pain that forced him off in the 26th minute of their 30-22 win over England adds to a catalogue of woe since collapsing in agony with a groin tear midway through the 2011 World Cup. Four different injuries in the last year alone can be partly blamed on the 31-year-old's unusual body setup, Hansen says. "Bio-mechanically he hasn't got a great body. I don't know if you've looked at his gait, but it's an ugly gait," Hansen said. "It hasn't stopped him from being able to run fast and do all those things, but it puts pressure on joints and ligaments.
(click the SYDNEY MORNING HERALD link to the left for the full story) |
